WorkCabin founder Gregg McLachlan travelled to Upper Thames Region Conservation Authority in January to be guest speaker and coach on effective use of social media for engagement and conservation areas. Gregg explained effective tactics and drilled down on audience behaviours on Instagram that have become essential for organizations to better understand so that the platform is used to its best advantage.
McLachlan, who also founded WorkCabin Creative, has become a leading social media strategist, guest speaker and videographer in the Ontario conservation sector.
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