In October, Ontario conservation authorities packed the auditorium at Geneva Park Conference Centre in Rama, ON to hear WorkCabin founder Gregg McLachlan speak about social media and marketing. More than 30 conservation authorities across Ontario were represented at the week-long conference.
McLachlan, a conservationist and recognized as a leading expert on social media in the conservation sector, inspired representatives with insights on how social media is changing and what they need to do to stay ahead of those changes. He shared real examples of his work with organizations and showed common pitfalls. This talk is one in a series of guest speaking engagements that McLachlan has done in 2017 for conservation organizations.
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