Social Media Coordinator
Position Title: Social Media Coordinator
Position Type: Full-time
Salary range: $47,000 to $52,000
Position Location: Remote, Toronto preferred.
Position Level: SCI 4
Date written/revised: 24 February, 2023
Position start date: 3 April 2023
Reports to: Lynsey Grosfield
Application closing date: 15 March 2023
WCS Canada is looking for a creative and enthusiastic individual to join our team. Reporting to the Manager of Conservation Communications and working collaboratively across the organization, the Social Media Coordinator will manage web content and social media accounts as a means to strengthen our position as Canada’s leading on-the-ground conservation science organization.
The successful candidate will use tools and best practices to develop and post meaningful social media content that engages and inspires people to love nature and to want to do more to support our mission, and protect and restore our natural world. Key skills include project management, organization, creativity and a passion for wildlife conservation.
You ignite and foster enthusiasm, curiosity, and passion for nature conservation. The content you create increases WCS Canada’s engagement, follower base, and community across our network of social media and web properties. Our messages inspire audiences to become agents of change with us in our shared mission to halt and reverse the loss of nature.
- Work with WCS Canada scientists to showcase and mobilize their fieldwork, research, and stories to diverse audiences across the country.
- Collaborate closely with WCS Canada’s Conservation Communications and Fundraising teams to develop behavior-change and marketing campaigns throughout the year.
- Manage daily updates of all social media accounts (Instagram, Facebook, LinkedIn, TikTok, Twitter, YouTube).
- Manage a calendar of special events and fundraising drives, and work with Communications team to develop campaigns (e.g. International Day for Biological Diversity, Giving Tuesday, etc.), leading design and copyediting on all social media campaigns. Create greater connectivity in our content ecosystem.
- Manage WCS Canada’s blog updates for social media content.
- Work with Programs to keep their program descriptions, brand kits, and promotional materials current.
- Suggest and implement new features to grow our following and engagement.
- Report and analyze traffic and growth metrics and provide input for improvements to Communications team.
- Assist with in-person outreach events.
- Participate and help plan digital asset management and intake throughout the year.
Required Qualifications and Skills:
- 2-5 years of experience working in social media coordination and strategy.
- Knowledge and understanding of working within branding guidelines, as well as legal policies and best practices for social media.
- Demonstrated understanding of science communication.
- Experience analyzing and using data and metrics to measure impact and to determine ways to improve our messaging and effective use of communications tools.
Software & Technical skills
- Advanced Video and Audio editing skills.
- Proficiency in design programs (Adobe Suite, Canva).
- Proficiency in social media marketing and advertising.
- Basic proficiency in newsletter and Customer Relationship Management (CRM) tools.
- Proficiency in media monitoring tools.
- Ability to troubleshoot technical issues.
- Advanced proficiency with Microsoft Suite, Excel, and videoconferencing software (e.g. Zoom and MS Teams).
- A strong interest in wildlife conservation.
- Outgoing and willing to be an ambassador for our work.
- Passion for wildlife conservation and nature, and a strong interest in the role of science for achieving positive conservation outcomes.
- Ambitious and independent with ability to operate autonomously as well as within a team, and thrive in a fast-paced environment.
- Quick learner with the ability to translate science to diverse audiences.
- Demonstrated ability and willingness to remain task and solution oriented.
- Adaptable with a willingness to take on a wide variety of tasks.
- Organized with excellent verbal and written communication skills.
- Able to work independently and with team members in remote locations.
Preferred Qualifications and Skills:
- Diploma or Bachelor’s degree in journalism, marketing, social sciences, communications, conservation or related field.
- An advanced understanding of tactics for community organizing, user experience, and behavior change.
- Understanding of Customer Relationship Management (CRM) systems.
- Basic experience with a variety of web builders and languages (HTML, CSS, WordPress, Squarespace, Wix, DNN, Markdown)
- Previous experience working with an environmental or conservation organization
- Bilingual would be an asset.
How to apply:
Please submit your CV with cover letter explaining your interest in this position and relevant skills and experience. The cover letter should include the following:
- Why you are interested in this position with WCS Canada.
- Specific social media experience relevant to this role.
- Experience with communications of a science nature.
Please also include any relevant writing samples and related portfolio pieces including recent social media work you have developed or played a large role in developing.
For questions regarding the position, please contact Lynsey Grosfield at firstname.lastname@example.org
For questions regarding the application process, please contact Okechukwu Ezibe at email@example.com.
WCS Canada is committed to creating an accessible and inclusive organization. We are committed to providing barrier-free and accessible employment practices. Applicants with a disability or any special needs may make a request for accommodation at any stage of the recruitment process, and we will work with you to meet your needs. Such requests should be communicated to Okechukwu Ezibe (firstname.lastname@example.org) or by phone 437-770-2776.
Office Safety Plan Compliance:
WCS Canada is committed to providing and maintaining a safe environment for our employees, contractors, and partners. As part of this unwavering commitment to safety, it is a condition of employment that Office-based WCS Canada employees be compliant with the respective Office Safety Plan, which includes being fully vaccinated against COVID-19 with a COVID-19 vaccine series approved by Health Canada or the World Health Organization. This condition is subject to the requirements of applicable human rights legislation.
About WCS Canada
WCS Canada (www.wcscanada.org) was established as a Canadian conservation organization in July 2004. We are committed to championing accessibility, diversity, and equal opportunity. Our mission is to save wildlife and wild places by improving our understanding of and seeking solutions to critical problems that threaten key species and large wild ecosystems throughout Canada. We implement and support comprehensive field studies that gather information on wildlife needs and then seek to resolve key conservation problems by working with a broad array of actors. WCS Canada has a track record of our science being recognized as relevant, credible and legitimate by researchers, NGOs and agencies. WCS Canada is independently registered and managed, while retaining a strong collaborative working relationship with sister Wildlife Conservation Society (WCS) programs in more than 60 countries.
Diversity and inclusion are core WCS Canada values. We value the diversity of the people we employ and work with and we strive to provide an inclusive and equitable workplace in which we recognize the unique characteristics, skills and experiences of all employees. We are committed to engaging our employees in our diversity, equity and inclusion work and together we aim to create a workplace where all staff feel they belong and can grow.
WCS Canada’s programs occur on the homelands of Indigenous Peoples whose relationships various governments are described in historic (numbered) Treaties, modern land claim agreements, and negotiations around unceded lands. We recognize and support the international ecological and social commitments and responsibilities to Indigenous Peoples that Canada has signed, including the Convention on Biological Diversity, Convention on the Trade in Endangered Species, the United Nations Declaration on the Rights of Indigenous Peoples, and the recommendations of the Truth and Reconciliation Commission. Our commitment to engagement with Indigenous Peoples ranges from notification of research to the provision of scientific advice, to co-creation of research. We respect Indigenous knowledge systems and include this knowledge in our research and conservation programs where possible. We engage in land use planning and impact assessment processes that affect Indigenous Peoples, seeking ways to advance conservation as well as opportunities to sustain the livelihoods and cultures of Indigenous communities. We seek to motivate positive conservation outcomes by supporting effective governance and decision-making processes by Indigenous communities, particularly by supporting Indigenous and Community Conserved Areas.
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