Being real and natural matters in conservation videos

No doubt, you’ve seen the words somewhere on this website describing our conservation and outdoors videography style as real, raw, authentic and natural. But what the heck does that really mean?

Well, you could read this previous blog post about Being Real Is Better Than Perfect, or you could watch this new video by WorkCabin Creative conservation videographer Gregg McLachlan and hear a real story about why filming in nature is not about everything being perfect in your videos.

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WorkCabin

Conservationist & Founder at WorkCabin

Gregg McLachlan is the founder of WorkCabin. He's also a professional conservation videographer and photographer. Through his conservation-based digital content production company WorkCabin Creative, he has worked in the field since 2010 with some of Canada's leading conservation organizations to tell their stories of research, programs, and causes

Latest posts by WorkCabin (see all)

• The 5 Most Important Ingredients for Effective Conservation Storytelling - February 9, 2021
• How to write better environmental job ads - January 11, 2021
• 3 Reasons Why Organization Storytelling Is The Future Of Conservation - December 17, 2020