No doubt, you’ve seen the words somewhere on this website describing our conservation and outdoors videography style as real, raw, authentic and natural. But what the heck does that really mean?

Well, you could read this previous blog post about Being Real Is Better Than Perfect, or you could watch this new video by WorkCabin Creative conservation videographer Gregg McLachlan and hear a real story about why filming in nature is not about everything being perfect in your videos.