Ask any HR person in the conservation field whether attracting talent in 2024-2025 has become a challenge, and the answer will most likely be: YES!
Yes, the labour market has changed and it’s impacting the conservation field, just like almost every employment sector.
The daunting challenge faced today by most employers is the same: how to attract the right candidates for the job.
It’s not business as usual when it comes to job postings. You can’t write three sentences and then provide a link that reads “See the full job description here.” If you do that, you’re making a serious error in a labour market were candidates have much of the leverage today.
A job posting that looks like a half-hearted writing attempt screams “We’re not very serious!” to candidates who will simply move on to the next job posting that makes a full-hearted connection to their interests and goals.
So where to begin in making an effective job posting today?
Don’t be vague
Make sure you’re using clear and concise language that highlights the essential skills and experience required for the position. Job postings that use vague or overly complex language are less likely to attract suitable candidates. Instead, the posting should showcase the organization’s conservation goals and how the job would contribute to these goals. This will give applicants a sense of purpose and meaning in their work, which is critical for job satisfaction and retention.
Why mentioning your workplace culture matters today
A job posting that highlights workplace culture helps answer a job seeker’s unspoken question: I wonder what it’s like to work there? Beyond salary and qualifications, candidates want to know if they’ll feel valued, supported, and inspired in their role. By showcasing your team’s values, work environment, and day-to-day dynamics, you create a clearer picture of what new hires can expect. Whether it’s a commitment to collaboration, fieldwork adventures, professional development, or a fun and passionate team atmosphere, a well-crafted culture description can attract candidates who not only have the right skills but will also thrive within your organization.
Candidates LOVE workplace benefits (No, not just THOSE benefits)
Mentioning workplace perks (Psst! We have an optional field in our job post forms to include Perks in your ad!) in a job posting is a powerful way to attract candidates because it highlights the benefits beyond salary that make a role more appealing. Perks such as flexible work arrangements, professional development opportunities, wellness programs, or extra vacation days can signal a positive company culture and show that the employer values employee well-being. In a competitive job market, candidates often seek roles that align with their lifestyle and personal values, so showcasing unique benefits can differentiate the organization and encourage more qualified applicants to apply.
Be inclusive
Inclusive language is another key factor in attracting a diverse pool of candidates. The job posting should avoid any language that could be interpreted as discriminatory or exclusionary and make it clear that the organization values diversity and encourages applicants from all backgrounds. By doing so, organizations can tap into a wider pool of talent and build a more diverse and inclusive team.
Be transparent
Transparency is crucial when it comes to attracting committed and motivated individuals. Candidates should have a clear understanding of the job requirements, including the specific tasks and responsibilities involved in the role. The job posting should also provide detailed information on the compensation package, including salary (Yes! Candidates today want to see the salary listed in your job ad), benefits, and any opportunities for career advancement. By being transparent about what the job entails and what the organization has to offer, organizations can attract qualified and motivated candidates who are genuinely interested in the conservation field. Afterall, you’re trying to woo (Yes! I used the word woo!) candidates.
Again, just remember that an effective job posting requires effort. And that means an effort that’s relatable to 2025 not 2018. So don’t trot out the same posting from 2018 for the same job title and post it again. The labour market and candidates’ wants and needs have changed greatly in just a few years.
Candidates today have become incredibly choosy when it comes to applying to jobs. You’re now writing job ads that directly appeal to the candidate that is the right fit.