It’s not always a slam dunk that you’ll find the right fit for an employee that you’re hoping to attract through a new conservation job posting. In fact, the right candidates might see your environmental job ad, but not apply. Not because of the pay. Not because of the location. But because the job ad was simply uninspiring. Yes, many qualified environmental job seekers today are looking at more than just pay and location.
Remember the old days of advertising in a newspaper and then getting a humongous variety of qualified and unqualified applicants? There was no guarantee of success.
Well, it’s now 2021 and fortunately job posting ads have evolved. Long gone are the old stuffy ads printed in newspapers. But how do you make your job listing stand out in an ocean of environmental job ads?
Whether you’re seeking someone for a full-time position, or even a summer position, there are three key themes that you’ll want to keep in mind for posting your next environmental job ad:
Be Specific Early
Be sure to get your point across immediately. Like in the first paragraph or two. Think of this as your opportunity to answer the job seeker’s question: “Why should I care about this opportunity being great for me?” Highlight the most important information in a job post near the top of your job ad. Typically, a job seeker will read the first one-third or less of a job posting. That amounts to about 30 seconds. The job seeker spares very little time to get the answer to their No. 1 question: “Is this job for me?” You may want to have two versions of your job ad; one version on the job posting website that is crafted different and has the key takeaways and is enticing to the potential job seeker, and then the full job ad on your organization website.
Keep it Simple
Don’t over complicate the job posting by throwing in a bunch of corporate babblespeak and big words. You don’t have to dumb down your post, but if you’re throwing in too many acronyms or language specific to your organization, your organization may appear too stuffy or stiff, and your prospect could struggle to know if he/she is qualified. Remember: Yes, a job posting is about your organization, but today, it’s also about the job seeker seeing if there is a fit for them as well.
Make it Memorable
There’s an exciting side to working for your organization, right? Focus on the exciting events/activities your organization hosts or attends every year. If there are perks to working for your organization, like a games room for employees, free coffee, free workshops for professional growth, or team-building outings for staff, highlight these and show that your organization is a great place to work.