It’s no secret that Instagram is a very powerful visual social media platform. But what is lesser known is its specific power for Ontario’s conservation authorities. Whether it is for telling stories about the work that conservation authorities do, or telling stories about nature and amazing destinations, Instagram represents the single most powerful platform today.
When Kettle Creek Conservation Authority needed a keynote speaker for its Annual General Meeting, it recruited WorkCabin founder Gregg McLachlan. Gregg has been popular and top-rated speaker at the local, provincial and national level about how to effectively use social media for conservation.
In his keynote, he told the attendees in a packed conference room and the many other attending conservation authorities about how and why nature and the outdoors has become one of the top niches on Instagram vs other social media platforms. He shared specific examples, case studies and tips about how conservation authorities can better use and see measurable results from Instagram.