Support during these past few months has been incredible. We’ve really seen the love from the conservation community. So we want to do something big on the filmmaking and photography sides of our business. Sure, it will help create momentum for us rolling out of these pandemic times, but it’s also about showing gratitude for the support we get back.
Is your organization ready for post-Covid19? Here’s a fact: Storytelling is going to be huge moving forward for the conservation sector.
Why? It’s simple: Your target audience has cabin fever They have spent months rethinking life, goals, dreams, and bucket lists. You only have to look at social media to see this truth bomb.
Here’s another fact: Your target audience is looking for the best fit for donating, volunteering, championing, and potentially being employed by. They will find the ‘right’ organizations through developing a bond via your storytelling and what makes you special. Your audience will see or read your organization’s storytelling and, if you do it well, an emotional call to action will be triggered: “Yes, this is the one I want to XXXXXXXXX with this organization!”
WorkCabin founder and conservation visual storytelling filmmaker Gregg McLachlan anticipates being able to resume video and photography work in the field, with social distancing, on a more regular basis starting June 1, 2020. In fact, he’s already started production work on am urban-based conservation video project for a national nonprofit.
A special gift for summer/autumn bookings received before June 1
As a special thank you to those who make new summer/autumn bookings with WorkCabin by June 1, Gregg has generously offered to throw in a very special gift. Actually he calls it a surprise. A big surprise. He has have never done this type of surprise before.
“But I know it will floor customers,” he says. “I am doing it because I want to walk the talk about showing appreciation to the people and organizations who support the conservation filmmaking side of our business.”
Since 2010, WorkCabin has been way more than just a job board. We’ve worked behind the scenes on filmmaking and photography projects with some of Canada’s top conservation organizations.
What is the surprise?
“I debated advertising the surprise. Making it known what it is. But I decided not to do any of that. It’s not an advertisement or a promotion. It’s a THANK YOU. It’s something personal. And I think it will have real meaning when it can be revealed in a personal conversation with the customer.”