In these difficult times of social distancing and Covid19, conservation organizations across Canada are looking at new ways to engage audiences and stay connected virtually. Birds Canada is one of those organizations thinking outside the box for program delivery. WorkCabin Creative was hired to film and produce a six-part online sketching tutorial workshop.
WorkCabin worked with Aerial Insectivore Coordinator Megan Hiebert and Feederwatch Canada Coordinator Kerrie Wilcox to film all the episodes in a single morning. The following week, the produced episodes were delivered to Birds Canada. The entire workshop was then used by Birds Canada’s Feederwatch program on its Facebook group. The multi-part series teaches audiences how to sketch a Chickadee from beginning to end.
“It’s exciting to see conservation organizations adapting to continue to deliver programs,” said WorkCabin founder and filmmaker Gregg McLachlan. “This was such a simple yet effective way to go from the field to the ‘classroom’ and keep fans engaged, excited and learning about birds.”